18.11.10

Le Beaujolais Nouveau est arrivé!

beuajolaissssnouveau

No mesmo dia, na mesma hora, no mundo inteiro.

Todo ano, milhares de pessoas em mais de 190 países celebram a chegada do Beaujolais Nouveau.

Hoje, 3ª quinta-feira do mês de novembro, abre-se uma garrafa, ergue-se a taça e grita-se:

"Le Beaujolais Nouveau est arrivé!"

É dia de comemorar a nova safra de vinhos!! É dia de comemorar o primeiro vinho dessa nova safra...

É o único vinho com data, horário e contagem regressiva para ser vendido, aberto e tomado!! Uma tradição protegida por leis na França!!

Nas festividades, as mesas de Paris e Lyon ficam cheias, e as ruas são tomadas por grupos que percorrem bares e restaurantes com uma taça na mão.

Caminhões carregados circulam pelo país, portando faixas escritas

"Le Beaujolais Nouveau est arrivé!"

Trata-se do 1º vinho da safra do ano, comemorado com muita festa.

O lançamento simultâneo envolve uma mega e perfeita operação de logística pois as garrafas chegam no mesmo dia aos 5 continentes.

Deve ser consumido por volta de 14ºC, junto com muitos amigos ou com uma pessoa especial. Dizem que dá sorte!

Apesar de ser classificado como regular, o Beaujolais Nouveau é sinônimo de festa, alegria, tradição, polêmica e rótulos coloridos e colecionáveis…

E, cá entre nós, uma grande jogada de marketing.

C'est le Beaujolais Nouveau!!! Le même jour, à la même heure, dans le monde entier!!!

LE BEAUJOLAIS NOUVEAU EST ARRIVÉ!!!

Festeje!

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10 Comments:

Anonymous Jorge (JP) said...

Ja esta comemorando ai na Australia? :D

18 November 2010 at 10:56  
Blogger Auki said...

hahha 13 horas mais cedo... hahaaha

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